An Honest Take on Indian Ice Cream
Client
KSHEERAM ICE CREAM
Industry
FOOD & FMCG
Services
BRANDING & VISUAL IDENTITY
PACKAGING DESIGN
Ksheeram Ice Cream is a natural ice cream brand rooted in Indian tradition, built on the belief that indulgence can be pure, honest, and mindful. In a market dominated by heavily processed desserts, Ksheeram celebrates real ingredients, slow craftsmanship, and the authentic richness of milk.
The challenge was to express this philosophy through a brand that felt contemporary yet grounded. Our focus was on simplifying the narrative—removing clutter and artificial cues—while building trust through clarity, warmth, and transparency.
Working closely with the Ksheeram team, we developed a refined visual identity and cohesive packaging system that blends Indian sensibilities with modern design. The result is a calm, confident brand that stands apart in the ice cream aisle—honest, thoughtful, and purpose-led.
Brand Persona
The brand’s identity reflects trust and transparency, celebrating natural ingredients, traditional flavours, and slow craftsmanship without unnecessary exaggeration. Ksheeram speaks with quiet confidence—never loud, never artificial—positioning itself as a refined companion for conscious indulgence.
PROJECT CREDITS
Strategy & Creative Director
Shruti Dhuria
Design
Manish Verma
Akhil Bansal
Design Director
Monica Singh
Copywriting
Neetu Soni