A Pioneering Journey in Simplifying Investments
Client
FISDOM
Industry
FINANCE
Services
BRANDING & VISUAL IDENTITY
Fisdom, a dynamic brand powered by Finwizard Technology – a pioneering force in the financial technology sector. Faced with the challenges of a cumbersome investment landscape characterized by prolonged KYC processes and intricate financial jargon, we embarked on a mission to redefine the user experience.
Our process was anchored in the commitment to simplify, make investing accessible, and instill trust in the financial journey. Collaborating closely with the visionary team at Finwizard Technology, we adopted an iterative design and development approach, fostering a creative and collaborative environment.
The result is Fisdom, a brand that seamlessly combines simplicity and trust, offering users a streamlined onboarding process, a user-friendly interface, and clear, jargon-free communication about their financial journey. This project exemplifies our dedication to transforming the fintech landscape and creating solutions that stand at the forefront of innovation.
Brand Persona
Fisdom is your innovative companion, evolving with technology to offer a modern, inclusive experience. The warm and inviting visual identity, coupled with a conversational and empowering tone, reflects Fisdom’s dedication to being your trusted friend on the path to financial well-being. In the realm of Fisdom, the future of finance is personalized, inclusive, and within your reach.
PROJECT CREDITS
Strategy & Creative Director
Shruti Dhuria
Design
Manish Verma
Akhil Bansal
Design Director
Monica Singh
Copywriting
Neetu Soni