Fortifying the
Women of today
Client
JUSTHER
Industry
HEALTHCARE / PERSONAL CARE
Services
PACKGING SYSTEM I PRODUCT POSITIONING
Just Her is an emerging brand that makes healthcare and skincare products exclusively for women by bringing the best of science and nature together to meet the essential need of a modern woman who is not only a homemaker but also a breadwinner. Just her needed a clear, differentiating angle and strong rebranding that will establish the importance of plant-based and natural ingredients and product keyline designing.
We visited their team and got the scope for brand identity, brand positioning, package branding for Just Her. We have also covered social media marketing for them with other marketing collateral. We have strikingly modernized the logo with a combination of organic colors. We also represented the brand promises like ‘lock moisture’, ‘Skin replenishes’, ‘Skin hydration’ with catchy icons. We developed a complete product category system naming woman fitness, beauty, specific health needs, and ayurvedic classic under the tags of Rebrand, Replenish, Revive, Restore respectively. We kept the design approach very earthy, all-natural, and minimal.
Just Her now has a distinct new brand guidelines that any team, anywhere, can run with. We can’t wait to see more women coming to unleash their complete potential for the creation of a better and healthier future.
