In an increasingly digital world, where our screens have become an integral part of our lives, the need to protect our eyes has never been more crucial. Vitru LifeSciences recognized this growing concern and approached Devolv Studio to develop a unique identity, packaging, and dynamic graphics system for their eye care product line, ProScreen.

While the designing, one of the main challenges was the lack of awareness among consumers regarding the detrimental impact of digital blue-ray light on eye health. We had to design a brand identity and messaging that effectively communicated this problem and educated consumers about the benefits of using ProScreen as a solution. Additionally, the eye care industry is highly competitive, and it was crucial for us to develop a distinctive brand identity that would capture attention and establish ProScreen as a trusted and reliable choice.