Creating a brand that
outshines the story
in the chaos.
Client
TOFFEE COFFEE ROASTERS
Industry
FOOD & BEVERAGE
Services
BRANDING I POSITIONING I PACKAGING
Toffee Coffee Roasters are some of the finest roasters in the business based in Mumbai, forging partnerships with farmers & reframing the commoditised perception of Asia’s finest beans, hand-picked from authentic coffee estates. It has been rated as top coffee spots in town by Zomato and WhatsHot.
Toffee Coffee requested an explicit however, unique rebranding & new package designs, which sets the stage for their entire line-up of blends.
We arranged a meeting & understood the perception of the client for its brand identity, positioning & package branding for Toffee Coffee. To start off the project we developed a complete category system with renaming of their existing product line as The originals – The Estate, The Traditionals – South Indian Filter Coffee, The Hose Blends for Blends & Special blends – Batch series.
We crafted the logo by designing a polished toffee combined with coffee beans representing a stellar shape to give effect of authentic coffee, which is freshly roasted wafting with its aroma. This revamping carried over to their other product categories, Coffee beans, Drip Coffee, Dip Coffee bags, Coffee capsules, & Coffee Premix. The branding further extended to social & print media, Goody bags & cafe interiors.
Toffee Coffee now has a distinctive identity subsequently selling their newly revamped products on leading online platforms.
