Relishing Each Bit
of Every Bite!
Client
FIT FOOD COMPANY
Industry
FOOD & BEVERAGE
Services
POSITIONING I BRANDING I DESIGN LANGUAGE I SOCIAL MEDIA
A Healthy Outside Begins from the Inside.” This famous saying depicts the benefits of nutritional and healthy foods. But, what if every bit of the food is prepared in a way to make your health better in your favorite food style? Yes, we are talking here about the Fit Food Company, a Mumbai-based health-food chain working to make fitness taste better.
At Fit Food Company the meals are a perfect blend of being delicious and healthy. (Yes! You read it right! Delicious + Healthy!). We provided them with the Branding & Packaging design system that is quirky, elegant and thoughtful. The visual language and typography are fun and young, which appeals to loving and adorable food lovers. Our approach was to make every meal’s bite relishing with an unusual and unique design.
We worked in sync with their philosophy of making food a celebration! It was reflected in the entire spick and span branding & packaging design, logo, typography and visual appeal.
