As they say, Matchbox is a ‘drinkers’ paradise.” It is a Resto-Pub lounge where one connects with others over a shot of drinks and dance in a comfortable ambiance. The place is quite popular among youth for wide array of drinks and cuisines such as British, American, Italian, and continental. Matchbox is placed in Hauz Khas and Gurugram, India.
We have been associated with Matchbox for over seven years now. And to be more a part of this brand, we helped them complete their quest to design and create a delicious menu for food and liquor. As they are focused on youth for spending their time off from work, this inspired us to create a unique, quirky, and full of energy menu for them.
Our approach while designing the menu was to provide it with a completely new and fresh look, so we kept it engaged with quotes, enticing descriptions, and logical sections.
To achieve an organized design that is pleasant to the eyes, we used the grid system to give the menu a more appealing look, break the monotony, and give a consistent experience. We designed the menu with the vision to offer a youthful and vibrant look for the Matchbox’s Target Audience, which helped Matchbox in connecting with its visitors and clients more.