Boho - Devolv Studio

Embrace the Joyful Skincare Journey with Nature's Bliss!

Client

BOHO

Industry

PERSONAL CARE

Services

NAMING I BRANDING & PACKAGING

Boho – A skincare brand crafted for modern millennial women seeking a unique and delightful skincare experience. Our mission is to break away from the seriousness and complexity often associated with skincare routines. They offer range of products designed to be easy, happy, and not-so-serious, fitting seamlessly into your fast-paced life.

BOHO’s essence is embodied in a spirited, vibrant, and adventurous woman unafraid to express her true self. The collection is curated with love and care, using natural ingredients that nourish your skin while embracing sustainability to protect our planet.

Our visual identity proudly embodies the bohemian spirit and embraces the love for nature. In a skincare world often consumed by seriousness and complexity, we take a different approach. Our packaging showcases earthy and vibrant colors, celebrating the simple joys of life and self-expression.

Brand Persona

Meet Boho, the embodiment of quirky charm and boundless energy! She’s a spirited and adventurous woman who radiates positivity wherever she goes. Unapologetically herself, she embraces her flaws and cherishes her individuality, inspiring everyone around her to do the same. Boho’s heart beats to the rhythm of exploration, as she roams the world like a free-spirited traveler, drawing inspiration from diverse cultures and breathtaking landscapes. Above all, Boho is a passionate advocate for sustainable living, valuing products that are not only effective but also environmentally friendly.
Welcome to Boho’s world of Skincare.

THE BRAND INSIGHT

Boho celebrates the uniqueness of every individual, inspiring them to embrace their true selves and cherish their flaws. The brand's products and messaging focus on encouraging customers to feel confident and comfortable in their skin, promoting a positive self-image and self-expression.

THE PROBLEM

In the fast-paced world we live in today, consumers are seeking simplicity and joy in every aspect of their lives, including their skincare routines. Traditional skincare routines with numerous steps and complex products can be overwhelming and time-consuming, leading to a sense of seriousness and burden rather than pleasure. As a result, there is a growing demand for easy, happy, and not-so-serious skincare routines that fit seamlessly into busy lifestyles while still delivering effective results.

THE SOLUTION

BOHO- the skincare brand that brings happiness and simplicity back to self-care! BOHO understands the market’s need for a not-so-serious skincare approach and presents a delightful range of products that cater to every individual’s unique needs. Our streamlined skincare essentials are thoughtfully curated to deliver effective results without overwhelming routines. Embracing the power of positivity, each product is infused with delightful scents, textures, and playful designs to uplift your spirit and make your skincare journey a joyous experience. Say goodbye to seriousness and hello to glowing happiness with BOHO – where self-care is a celebration of your radiant soul!