Helios For Branding & Packaging Service

Fulfilling the Aspirations
and Passions of
Sneaker Enthusiasts!

Client

HELIOS SHOE CARE

Industry

LIFESTYLE

Services

BRANDING I PACKAGING I COMMUNICATION I
SOCIAL MEDIA

Helios Shoe Care Company is renowned in the shoe care industry for providing a diverse range of specialized products that cater to specific needs. To expand their horizons and cater to the passion of sneaker enthusiasts, they have introduced a new line of products called Helios Sneaker Care. This range is specifically designed to meet the needs of sneakerheads and is formulated to be gentle on sneaker materials while delivering quick and effective results, making it effortless and enjoyable to care for premium sneakers.

Devolv Studio collaborated closely with Sahil, the owner who is a dedicated sneaker collector and passionate enthusiast, to develop a product line that resonates with the sneaker head community. Through numerous brainstorming sessions, the team gained a comprehensive understanding of the psychology, motivations, passions, and challenges of the sneaker head community.

The packaging design of the sneaker care range intentionally uses minimalistic design with stand-alone typography. The bright and bold colors used in the packaging complement the style of sneaker enthusiasts. With careful consideration to both product development and packaging, the Helios Sneaker Care Range is designed to make the maintenance of premium sneakers effortless and enjoyable for all sneaker enthusiasts.

Sneaker Care Range by Helios Shoe Care Company

The Helios Sneaker Range is the perfect solution for sneaker enthusiasts looking to keep their kicks looking fresh and clean.Their line of sneaker care products is specifically formulated to safeguard and revive your sneakers, regardless of their composition. The range of sneaker cleaning products is highly effective against dirt and stains, while being gentle on your beloved sneakers, ensuring that even the most persistent marks are removed without causing harm.

PRODUCT ARCHITECTURE

The goal was to create a complete range of premium sneaker care products that cater to the specific usage needs of the consumer. To achieve this, bold typography and vibrant colors were used on the product labels to distinguish the range from others on the market. A cohesive design language was established throughout the range to enhance both the brand and product packaging and make it user-friendly and engaging.